Category: Essays
Have you Optimised Your Business Model?
- by Alan Gleeson
What is a business model? A business model is a description of how your business intends to operate and make money. At the most basic level, it involves a producer making something and selling it directly to customers at a
Read MoreExamples of Well-known Business models
- by Alan Gleeson
This is the second of a three-part series. Read Part I and Part III. The following are some examples of business models that are used by various businesses. The list is by no means exhaustive and is designed to give
Read MoreTo develop a winning strategy, know who you are fighting
- by Yuval Atsmon
June 27, 2017 – Business strategy is all about using uncertain information to make unalterable choices that best create and capture economic surplus. A successful strategist must find and exploit opportunities that establish and protect a sustainable advantage. Otherwise, the
Read MorePest Analysis: Nigeria, China, US And UAE
No two countries in the world are exactly alike. The differences are based on various demographics, legal systems, economic/political frameworks, etc. A tool enabling comprehensive analysis of countries’ differences is PEST. The PEST framework analyzes the ‘Political, Economic, Social and
Read MoreMarketing mix of AirAsia
AirAsia Berhad is commonly known as AirAsia and is of Malaysian origin. It is associated with the airline industry and deals in air-travel carriers. The company was founded in the year 1993 but was able to start its operations from
Read MoreConducting a GAP Analysis for HACS
Recently, nearly all courier services are striving to deliver quality services to its customers in order to survive the ongoing competitive edge in the global market. This is true in the case of Here Already Courier Service (HACS), a courier company that
Read MoreAfrican opportunities: Life of Challenge
This earth is not a paradise where the lion can lie next to a lamb in peace, as the Bible puts it. Life is now measured with three “Ws”, which are who, what and where. Starting with “who”, it consists
Read MoreIgwebuikology as an Igbo-African Philosophy for Catholic-Pentecostal Relations
Pentecostalism began in the earliest part of the 20th century in the United States of America as the last fruit of the reformation. It emerged out of the Wesleyan Holiness Movement between 1901 and 1906 in Topeka, Kan and Los
Read MoreThe Future of Supply Chain Management
- by Jim Goodall
What the next wave of leaders needs to know. Have you ever wondered what the future of the supply management profession holds? Bob Dylan’s infamous lyric probably sums it up best: “The times, they are a-changing.” But that’s nothing new
Read MoreTypes of Business Plans
A business plan is not a one-size-fits-all document. Gone are the days of filling in a template by industry or writing a 50-page manuscript. Your business plan should reflect your business at its core: what makes it special/unique and should
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