Author: Uhomhoabhi Fredrick Albert
International merger and acquisition paradox
International merger and acquisition deals are being done now, more than ever before in history.” And yet, “In general, research shows that IM& A’s are unsuccessful.” This paper try to answer the paradox, “IM&A deals are being done now, more than
Read MorePestel Analysis: A report on UNILEVER
The Fast Moving Consumer Goods (FMCG) environment is rapidly changing. Especially, the increasing popularity of line extensions seems to depend on advantages inherent in brand leveraging. FMCG manufacturers go into R&D in order to come up with the product that
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