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Building an effective strategic E-commerce development plan for a startup company entering the Nigerian market

Anthony-Claret Onwutalobi: Building an effective strategic E-commerce development plan for a startup company entering the Nigerian market. Metropolia University of Applied Sciences., 2016.

Abstract


The purpose of this study was to find a suitable and affordable way to develop effective strategic ecommerce
plan for a Finnish startup company that intends to enter the Nigerian market. The author
intends to find out if the Nigerian business environment is well developed and well prepared to
implement e-commerce process.
In order to understand the background of the study, different business and e-commerce theoretical
framework was examined. The author applied both quantitative/qualitative method in the study to be
able to capture the point of views, behavior and attitude, held by the potential target group on this
subject. The study focused on a targeted group of university students and working class between
the age of 18-50 years who own or have access to a smart phone or internet broadband network and
500 questionnaires were sent out to this people and 150 responses were received.
Based on the information gathered, the result indicated that there is a huge opportunity of setting up
an e-commerce business in Nigeria. It was discovered that Nigerian business environment is
becoming more technologically advanced and a huge number of Nigerians have keen interest to buy
product or do business online. The study found out also that there are affordable and effective way
of developing strategic plans for this company. The principal conclusion was that, developing the
company e-commerce strategy and business plan will yield a successful outcome for the company.
Therefore, the author concludes that developing this e-commerce strategy and business plan will be
a great asset to the company.

BibTeX (Download)

@mastersthesis{Onwutalobi2016,
title = {Building an effective strategic E-commerce development plan for a startup company entering the Nigerian market},
author = {Anthony-Claret Onwutalobi},
editor = {Anthony-Claret Onwutalobi},
url = {http://publications.codewit.com/wp-content/uploads/2018/10/Onwutalobi_Anthony-Claret.pdf},
year  = {2016},
date = {2016-06-06},
address = {Helsinki},
school = {Metropolia University of Applied Sciences.},
abstract = {
The purpose of this study was to find a suitable and affordable way to develop effective strategic ecommerce
plan for a Finnish startup company that intends to enter the Nigerian market. The author
intends to find out if the Nigerian business environment is well developed and well prepared to
implement e-commerce process.
In order to understand the background of the study, different business and e-commerce theoretical
framework was examined. The author applied both quantitative/qualitative method in the study to be
able to capture the point of views, behavior and attitude, held by the potential target group on this
subject. The study focused on a targeted group of university students and working class between
the age of 18-50 years who own or have access to a smart phone or internet broadband network and
500 questionnaires were sent out to this people and 150 responses were received.
Based on the information gathered, the result indicated that there is a huge opportunity of setting up
an e-commerce business in Nigeria. It was discovered that Nigerian business environment is
becoming more technologically advanced and a huge number of Nigerians have keen interest to buy
product or do business online. The study found out also that there are affordable and effective way
of developing strategic plans for this company. The principal conclusion was that, developing the
company e-commerce strategy and business plan will yield a successful outcome for the company.
Therefore, the author concludes that developing this e-commerce strategy and business plan will be
a great asset to the company. },
type = {thesis},
keywords = {E-commerce},
pubstate = {published},
tppubtype = {mastersthesis}
}

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