Tag: biggest market
E-commerce in Nigeria: how Jumia, Kaymu and Jovago are taking over Africa’s biggest market
If Nigeria is “Africa’s India”, it’s for the sheer size of the market – 170m people now, 440m by 2050 – and because with a GDP growing between 4.5 and 9% each year over the past decade, there is now a small but growing part
Read More