Abstract

The Fast Moving Consumer Goods (FMCG) environment is rapidly changing.
Especially, the increasing popularity of line extensions seems to depend on advantages
inherent in brand leveraging. FMCG manufacturers go into R&D in order to come up
with the product that best satisfy consumers because customers become more critical
about attaching themselves to a particular brand. They will also like to buy less
expensive product due to current economic tide. Unilever is one of the biggest Fast
Moving Consumer Good (FMCG) companies in the world. I have always been
inquisitive about Unilever’s operations because I use some of its products, even right
from childhood. This together with the current environmental challenges being faced by
FMCG manufacturers motivated me to find out about Unilever’s operations and the
current challenges it faces in the volatile business environment.

Links

• http://publications.codewit.com/wp-content/uploads/2018/10/PESTEL_ANALYSIS_A_REP[...]

BibTeX (Download)

@online{Albert2008,
title = {PESTEL Analysis: A Report on UNILEVER},
author = {Uhomhoabhi Fredrick Albert },
url = {http://publications.codewit.com/wp-content/uploads/2018/10/PESTEL_ANALYSIS_A_REPORT_ON_UNILEVER.pdf},
year  = {2008},
date = {2008-05-14},
organization = {Codewit Online Publications },
abstract = {The Fast Moving Consumer Goods (FMCG) environment is rapidly changing.
Especially, the increasing popularity of line extensions seems to depend on advantages
inherent in brand leveraging. FMCG manufacturers go into R&D in order to come up
with the product that best satisfy consumers because customers become more critical
about attaching themselves to a particular brand. They will also like to buy less
expensive product due to current economic tide. Unilever is one of the biggest Fast
Moving Consumer Good (FMCG) companies in the world. I have always been
inquisitive about Unilever’s operations because I use some of its products, even right
from childhood. This together with the current environmental challenges being faced by
FMCG manufacturers motivated me to find out about Unilever’s operations and the
current challenges it faces in the volatile business environment. },
keywords = {PESTEL Analysis, UNILEVER},
pubstate = {published},
tppubtype = {online}
}